Branding

Noctua

About

This project introduces Noctua, a conceptual health and fitness brand created to demonstrate my versatile design skills. The project encompasses various design elements, including an app concept, logo, and comprehensive brand guidelines, showcasing my ability to develop a cohesive and visually appealing brand identity.

The app concept for Noctua was designed using Figma, focusing on user experience and interface design. The app aims to provide users with personalised fitness plans, nutrition advice, and progress tracking. The design features an intuitive layout, vibrant colour schemes, and interactive elements to ensure a seamless and engaging user experience.

Client

Noctua

Category

Branding

Identity

Year

2024

• Software: Utilised Figma for app design Adobe Illustrator for logo creation and brand guidelines and Photoshop for everything else.

• Techniques: Employed design principles such as colour theory, typography, and layout design to create a cohesive and appealing brand identity.

• Objective: The project aims to demonstrate my ability to develop a complete brand identity, combining technical skills in design software with a creative and strategic approach to branding.

This project exemplifies my capacity to create a holistic brand experience, from concept development to final execution, highlighting my proficiency in various design disciplines.